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PR Contact:
Sandra Kirk
Grand Strategies
405.602.0205
405.202.3110
Sandra@grandstrategies.net

Grand Dental Studio Support Great American Smoke Out

November 14, 2006 – With the Great American Smoke Out quickly approaching, the American Academy of Cosmetic Dentistry (AACD) is joining the efforts in encouraging smokers to kick the habit and reward themselves with a teeth whitening treatment from an AACD member cosmetic dentist.

Tobacco users place themselves at an increased risk of oral, lung and throat cancer. In addition to the well-documented health benefits associated with quitting smoking, those who give up tobacco products can dramatically improve their smile by undergoing teeth whitening procedures. Plus, a bright smile is always more appealing when it is accompanied with fresh breath.

The most unattractive thing about a smile is having yellow or discolored teeth, according to a 2004 AACD scientific poll of the American public. And, according to the American Cancer Society Cigarette Calculator, a tobacco user that smokes an average of two packs of cigarettes per week will spend nearly $400 a year on tobacco – quite a bit to put towards a teeth whitening treatment instead!

Teeth whitening treatments are the number one requested cosmetic dental procedures, according to a 2004 AACD-Levin Group study of dental practices nationwide. Dentist-supervised teeth whitening products remain the best method to help patients erase the nasty stains of tobacco products. AACD recommends all patients consult with their local AACD member cosmetic dentist to review their options for brightening their smile through teeth whitening procedures. The three most common teeth whitening options include:

At-Home Dentist-Supervised Treatments - Patients wear a custom-fitted mouth tray containing whitening gel for a few hours each day or night. Trays can be adjusted to lighten individual teeth. The average patient wears the tray for one to two weeks. Severe tobacco stains can often be removed with extended use of a home whitening system prescribed by an AACD member cosmetic dentist.

In-Office Power Whitening - A whitening gel containing a high concentration of hydrogen peroxide is applied to the teeth. Desired results can often be achieved in just one visit to an AACD member cosmetic dentist. Often, at-home treatments, as described above, may be recommended to enhance the effects.

Over-the-Counter Kits - While numerous over-the-counter (OTC) kits are now available, dentist-supervised treatments remain the safest way to remove tobacco stains. OTC trays often fit improperly and can release whitening gel that results in irritated gums and less effective results. A key point to note: dentists can monitor each patient's sensitivity in supervised treatments, but not with OTC kits.

About the AACD
AACD is the world's largest organization of cosmetic dentistry professionals with more than 7,500 members in over 60 countries around the globe. The AACD fulfills its mission by offering superior educational opportunities; promoting and supporting a respected Accreditation credential; serving as a user-friendly and inviting forum for the creative exchange of knowledge and ideas; and providing accurate and useful information to the public and the profession. To learn more about cosmetic dentistry visit www.aacd.com.

About Michael K. Kirk, D.D.S. with Grand Dental Studio:
Grand Dental Studio provides general, cosmetic, and implant dentistry care for the entire family. Dr. Michael Kirk and his team members spend hours in training each year to ensure that patients have the highest level of care and comfort. Grand Dental Studio is open Monday through Friday with several appointment times that are outside of normal business hours to meet busy families’ needs. For a free cosmetic consultation or for more information contact the office at (405) 848-3719 or visit www.dentistokc.com.